No one pays us to be recommended.

When you ask Handhold to help you compare places for someone you love, there is exactly one interest in the room: yours.

The industry norm, so you know what we're refusing. Much of the "free help" in senior care is funded by referral fees — a facility pays the service when a family it referred moves in, commonly around a month's rent. A single placement can be worth thousands of dollars to the referrer. That money doesn't make anyone evil. It just makes the advice bend, quietly, toward whoever pays — and families can't see the bend.

Our promise:

• No facility, agency, or provider will ever pay Handhold to appear, rank higher, or be recommended. Not a fee, not a commission, not a "featured placement," not a bounty when you move in.
• Comparisons are built only from what you and public sources put into them. Inspection records, your notes from tours, your priorities. Nothing on the page got there by writing us a check.
• If we ever list professionals at all — elder-law attorneys, care managers — payment will never affect inclusion or order, and any business relationship will be disclosed on the listing itself, not in a policy nobody reads.
• We make money one way: families and communities choosing to pay for Handhold itself. If it isn't worth paying for on its own, we don't deserve a workaround.

This costs us real revenue. We know exactly how much, and it's the best money we never made — because "the steady friend with no agenda" can't have an agenda, and one steered recommendation would make everything else we say worthless.

Choosing where someone you love will live is hard enough without wondering who's whispering in your advisor's ear. Here, no one is.

Published July 2026 · Version 1 · Any future edit to this page can only narrow what we might do — never widen it. Prior versions stay public.